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In 2019, the two founders of Corail, Paul Guedj
and Alexis Troccaz, had one ambition: make a pair
of trainers from plastic bottles collected from the
Mediterranean and coastline near Marseille. They
are both passionate about trainers and outraged
by the amount of waste on the beaches. They
launched the “Nique pas ta mer (Don’t fuck up your
sea)” operation working with fisherman to collect
waste floating at sea with nets dragging behind
the boats. They then designed a pair of trainers
that integrated what they had collected in the sole,
upper and even the linings and laces. For the style,
they contacted Agnès b, another sea lover.
The sun, the light, the cool atmosphere... Marseille is a
dream of a place. But the sea pollution? Not so much.
This year, the cult film Le Grand Bleu is celebrating its
thirtieth anniversary, but it’s pretty clear that we can’t
still dive in the Mediterranean with the same amount
of pride.
The sea mobilises a great deal of attention and has
become the symbol of the ecological catastrophe about
to hit us. Charity projects helping save the oceans are
too many to count. Agnes b and Corail understand this.
They came together to reach the widest audience and
demonstrate their engagement together. All cosmetics
brands know the sea has (re)generative properties. It’s
now up to fashion brands to use it for their (re)birth.