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“The Earth is now our only shareholder.”
These provocative words from Yvon Chouinard,
who founded Patagonia nearly 50 years ago, open a
long letter that can be found on the brand’s website.
It announces his donation of the whole company to
organisations that fight global warming and defend
nature (biodiversity, pollution, etc.).
“Instead of extracting value from nature
and turning it into wealth for investors, we will use the
wealth created by Patagonia
to protect nature’s riches, our source. ”