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New “Re” behaviours that require immediate
adoption to help the circular economy become a
reality. Reduce, Reuse, Repair and Recycle are
like four magic wands that can transport us to
tomorrow’s world without having to leave this
one. Simply by changing how we behave.
We are facing increasingly urgent climate issues
and a consumption model that barely hides
how absurd it can be. With the arrival of a new
generation of world citizens who are more aware
and readier to create a new world that matches
their values, everyone knows they must change
their point of view, learn to behave differently
and, most importantly, act now.
Reduce, reuse, repair and recycle represent the
new paths to take to create this brand-new world
we all aspire to. This does not mean giving up the
pleasures of consumerism, nor being crippled by
guilt. On the contrary, it means finding new sources
of pleasure, being even more imaginative and
capable of appreciating things for what they give
us through their very existence.
Let’s leave room for imagination.
Abracadabra! And just like that we have
tomorrow’s world.