Project developers: Product development / Quality / Communication
Partners: Consumers / Clothing alterations specialists

Accompanying the consumer to extend textile product life duration

The product categories concerned

Context and description

Product life duration depends on numerous parameters such as the choice of the materials used, the quality of blends, the sustainability of finishes, but also how the product is cared for by the consumer.


In order to extend product life duration, organisations can play a role in raising awareness and informing consumers on the importance of best product care and the solutions available to them.

IMPLEMENTATION

Simple

Complexity of implementation

Average

Estimated economic gain

High

Human means

6 months
1 season

Implementation timeframes

STAGES OF IMPLEMENTATION
Try it! : Follow the sheet step by step and have a go!
Step of
1
to
3
4
to
6
7
to
9
  • Organise an internal meeting to define a strategy in order to raise awareness among consumers with respect to product care. To be effective, it is important that awareness-raising passes via varied communication channels (labels on the product, communication operations in shops, partnerships...).

    Choose the date of my alert to complete this stage

  • Use figured data to allow consumers to understand the impacts of the use and care stages on their textiles.

    Example : 14 000 litres of water per year are consumed by washing machines in French households, equating to the equivalent of what we drink over 12 years (Source : ADEME).

    Choose the date of my alert to complete this stage

  • Affix care instructions deposited by the COFREET (Comité Français de l'Etiquetage pour l'Entretien des Textiles) as well as the Clevercare logo on the fabric composition label in order to best guide the consumer with respect to product care.

    Product care symbols and clevercare.info logo are trademarks, GINETEX and COFREET co-ownership. Their use is reserved for COFREET members, who can put them on their textile products labels and on their communication supports.

     

    Choose the date of my alert to complete this stage

  • On the brand's website, create a space dedicated to product care in order to extend product life duration (wash items less often at lower temperatures, reduce tumble-drying and ironing for example).

    Choose the date of my alert to complete this stage

  • On the brand's website, create a shared space where consumers can post their care, repair and upcycling tips. Manage this space (organise challenges for example).

    Choose the date of my alert to complete this stage

  • On the brand's website (and on social media), propose repair, upcycling or personalisation tips which are easy to implement.

    Choose the date of my alert to complete this stage

  • Create a partnership with a clothing alterations specialist or propose repair workshops in shops to enable consumers to repair or transform their damaged products. Focus on one product per workshop (shirts for example: how to repair them, sew a button back on, personalise them from offcuts …).

    Choose the date of my alert to complete this stage

  • Begin putting these workshops in place with a test session. If it is successful, the organisation can propose workshops on a more frequent basis, train personnel to oversee them, invest in sewing equipment etc.

    Choose the date of my alert to complete this stage

  • Conduct a customer survey to understand which are the most frequent points of wear and tear during product use.

    Choose the date of my alert to complete this stage

  • Orient repair advice according to customer survey feedback on brand products.

    Choose the date of my alert to complete this stage

Key indicators

- Number of care recommendations shared on the brand's website.

- Implementation of a partnership with a clothing alterations specialist.

- Introduction of workshops in shops.

Watch point

Informing and raising awareness among consumers is not one of the objectives of the brand.

The brand may however use this support as a means of communicating on its eco-design commitments.

For more information

Tool 1 :COFREET

Tool 2 : Clevercare

Tool 3 : A designer's guide to up-cycling

What did you think of the sheet?

Would you like to give us more details? Click here.

What is Eco design?

Eco design is a platform whose purpose is to provide information and assist textile and footwear brands to rise to the eco-design challenge. This platform is a Refashion initiative (formerly Eco TLC), a public authority-approved eco-organisation for the CHF industry (Clothing, Household linen and Footwear).

Our vision: a 100% circular textile and footwear industry.

Your Cookie Settings

Refashion uses trackers to customise its Site’s content according to your browser in order to enable you to share content on social networks as well as to measure the Site’s audiences and performance. For further information please see our Cookie Policy.

accept all
refuse all
Customise my choices

You may modify your preferences at any time by going to the “Cookie Policy” section at the bottom of the page.

Cookies: customise your choices

When browsing on our site, Cookies are created in your browser. Some of them require your consent. Click on each Cookie category in order to enable or disable their use. In order to benefit from all of our Site’s functionalities it is advised that the different Cookie categories are enabled. Refer to our Cookie Policy.

FUNCTIONAL COOKIES - ESSENTIAL FOR BROWSING
These Cookies are necessary to ensure that the Site functions in an optimal way. Therefore they are permanently enabled. They include Cookies allowing your site visit to be remembered during the sessions or, of you so wish, from session to session. If you refuse or uninstall these Cookies you will not be able to browse our site.
ANALYTICAL COOKIES
These Cookies allow us to improve the Site’s user-friendliness through the analysis of visitor use. In some case, these Cookies improve the speed at which requests are processed by allowing us to save your site preferences. Disabling these Cookies can slow the site down and limit the relevancy of recommendations.
STATISTICAL COOKIES
Statistical cookies allow visits to be counted anonymously in order to know which pages are the least popular and to see how visitors browse the site without having to create a user account.
THIRD PARTY COOKIES (SOCIAL NETWORKS)
Cookies linked to social networks allow you to connect up to social networks and share the Site’s content on the internet. In some cases these cookies require the use of Personal Data. To obtain more information on the processing of your Personal Data please refer to our Confidentiality Policy.