Project developers: Product development / Quality
Partners: Consumers / Shoemakers

Accompanying the consumer to extend footwear life duration

The product categories concerned

Context and description

The life duration of footwear products depends on numerous parameters such as the quality of materials, the quality of assembly but also the way in which the consumer cares for the product.


In order to extend product life duration, organisations can play an awareness-raising and information role with consumers focusing on the importance of product care and the care solutions available.

IMPLEMENTATION

Simple

Complexity of implementation

Average

Estimated economic gain

Low

Human means

6 months
1 season

Implementation timeframes

Simple

Complexity of implementation

Average

Estimated economic gain

Low

Human means

6 months
1 season

Implementation timeframes

STAGES OF IMPLEMENTATION
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  • Organise an internal meeting to define a consumer awareness-raising strategy on the importance of good product care. To be effective, it is important that awareness-raising occurs via varied communication channels (labels on products, communication operations in shops, partnerships…).

    Choose the date of my alert to complete this stage

  • Ensure that the composition of the shoe is clearly detailed on the product with the help of the pictogram (leather, coated leather, textile and other materials) in order to enable the consumer to adapt product care to its composition.

    Choose the date of my alert to complete this stage

  • On the brand's website, create a space dedicated to product care in order to extend footwear life duration (cleaning, polishing and waterproofing for example).

    Choose the date of my alert to complete this stage

  • On the brand's website, create a space where consumers can share their care, repair and upcycling tips. Manage this space (organise challenges for example).

    Choose the date of my alert to complete this stage

  • On the website (and on social networks), offer repair, care, upcycling or personalisation tips which are easy to implement.

    Choose the date of my alert to complete this stage

  • Create a partnership with a shoemaker to enable consumers to repair or transform damaged products.

    Choose the date of my alert to complete this stage

  • Conduct a customer survey to understand the most frequent points of wear and tear on products.

    Choose the date of my alert to complete this stage

  • On the website, orient repair tips on the basis of customer survey feedback on brand products.

    Choose the date of my alert to complete this stage

  • Propose a reconditioning service to consumers to give their products a second lease of life. This reconditioning service can be a "sub-service" of a rental model for example (See Tool 1)

    Choose the date of my alert to complete this stage

  • Conduct internal reporting for product reconditioning (number of products, type of reconditioning...) and assess service profitability.

    Choose the date of my alert to complete this stage

Organise an internal meeting to define a consumer awareness-raising strategy on the importance of good product care. To be effective, it is important that awareness-raising occurs via varied communication channels (labels on products, communication operations in shops, partnerships…).

Choose the date of my alert to complete this stage

Ensure that the composition of the shoe is clearly detailed on the product with the help of the pictogram (leather, coated leather, textile and other materials) in order to enable the consumer to adapt product care to its composition.

Choose the date of my alert to complete this stage

On the brand's website, create a space dedicated to product care in order to extend footwear life duration (cleaning, polishing and waterproofing for example).

Choose the date of my alert to complete this stage

On the brand's website, create a space where consumers can share their care, repair and upcycling tips. Manage this space (organise challenges for example).

Choose the date of my alert to complete this stage

On the website (and on social networks), offer repair, care, upcycling or personalisation tips which are easy to implement.

Choose the date of my alert to complete this stage

Create a partnership with a shoemaker to enable consumers to repair or transform damaged products.

Choose the date of my alert to complete this stage

Conduct a customer survey to understand the most frequent points of wear and tear on products.

Choose the date of my alert to complete this stage

On the website, orient repair tips on the basis of customer survey feedback on brand products.

Choose the date of my alert to complete this stage

Propose a reconditioning service to consumers to give their products a second lease of life. This reconditioning service can be a "sub-service" of a rental model for example (See Tool 1)

Choose the date of my alert to complete this stage

Conduct internal reporting for product reconditioning (number of products, type of reconditioning...) and assess service profitability.

Choose the date of my alert to complete this stage

Key indicators

- Number of care / repair /upcycling tips shared on the brand's website.

- Creation of a partnership with a shoemaker.

- Putting in place a reconditioning service.

Watch point

Informing and raising awareness among consumers is not one of the objectives of the brand.

It can however use this support as a means of communicating on its eco-design commitments.

For more information

Tool 1 : Atelier Bocage

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What is Eco design?

Eco design is a platform whose purpose is to provide information and assist textile and footwear brands to rise to the eco-design challenge. This platform is a Refashion initiative (formerly Eco TLC), a public authority-approved eco-organisation for the CHF industry (Clothing, Household linen and Footwear).

Our vision: a 100% circular textile and footwear industry.