For the first time, excluding the COVID period, sales of textiles and footwear in France have decreased by 2.6% in 2023.
Refashion offers a barometer on sales of textiles and footwear to provide a neutral, factual view of recent trends in the French market. This first barometer reveals a drop in sales in 2023 compared with 2022, highlighting a change in French consumer habits.
Key facts to remember:
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a slowdown in sales: sales of textiles and footwear fell by 2.6% in 2023, representing a reduction of 86 million new items.
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a historic drop in footwear sales: sneakers sales are at half-mast, down 6% on 2022.
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growth for pure players and discounters: pure players and discounters are experiencing positive growth, with increases of 19.9% and 4.1% respectively.
The publication of this first barometer underlines the importance of tracking and understanding consumer trends to better guide actions in favor of a more sustainable fashion, aimed at reducing, repairing, reusing and recycling (4R).
Refashion is the only organization to have access to national data on volumes sold, declared by over 10,000 brands and marketers, enabling us to draw up a precise and reliable overview of the French market.
